Best UK Online Casino Advertisements on TV
One of the easiest and most potent advertising media is television, and that is why you find most of the big names in the UK gambling industry running their ads regularly on television. Some of them feature celebrities. Some of them are weird enough to catch your attention. And some of them are outright controversial. We list out for you here the 5 top gambling ads from recent times to hit UK television.
The UK Casino Party Weekender Ad from PartyCasino
There are a number of online casinos operating out of the UK and catering to UK players, and one that has been around for over 2 decades is PartyCasino. The key to a good ad is to keep it simple and direct, and that is what you get when you view the PartyCasino ad shot to promote its Party Weekender offering. The visuals are electrifying and the content is crisp, the 2 pillars of good advertising.
The hostess starts off with a simple and catchy ‘come join the party’, and that sets the tone for the entire ad. It is indeed a party: there is music, dancing, cards being dealt, roulette wheels being spun and slots being played and players winning at the event organized by PartyCasino for 200 lucky guests at Ibiza and they make for fantastic promotional visuals in a film. The film ends with the invitation to join PartyCasino for their event this year for a chance to win a Porsche 911 Carrera.
PartyCasino launched in 1997 as Starluck Casino and then relaunched as PartyCasino in 2006. It was originally a part of PartyGaming, but is now one of the flagship brands of Gaming VC Holdings Plc due to its merger with Bwin Interactive Entertainment AG. It is licensed by the Government of Gibraltar and the United Kingdom Gambling Commission (UKGC) and its games and RNG are audited and certified for fair gaming by iTech Labs. You get over 500 amazing games to choose from at PartyCasino.
Make Your Best Bet: The BetVictor Ad
Television is a great medium for companies to promote themselves and their products and this applies to players in the online casino industry as well. You see a significant number of big players in the industry regularly launching ads in the audio visual medium – TV and nowadays social media platforms like YouTube and Facebook. The ads vary in terms of vision, message and theme, and one ad that has caught the attention of viewers in a big way is the ‘Make Your Best Bet’ ad from BetVictor.
The ad is very tastefully shot: the setting is futuristic and the message starts with how science is trying to find its way into sports through algorithms, data analysis and the like. The protagonist walks into what looks like a room straight out of a sci-fi movie, the ball in his hand the key indicator that he is into sport. And he uses the ball effectively, kicking it at the pods around him to destroy the entire room. The fact of the glorious uncertainty associated with sport is underlined by the message at the end: as long as the game is played by people it is anyone’s game.
BetVictor is an independent bookmaker that offers online sports betting and casino games to players in the UK and across the world. The company is owned by BetVictor Limited and licensed by the United Kingdom Gambling Commission (UKGC) and the Government of Gibraltar.
The William Hill Mobile Betting Ad
The next big step that the casino industry took a while ago was the launching of gambling on the mobile platform. One mobile gambling ad from recent times that stands out is the William Hill mobile betting ad. What stands out is the simple, direct and no-frills approach that the ad takes to drive its message home. The William Hill brand name is seen right at the launch of the ad as the smartphone spins its way to the centre of the screen.
Exciting animations and special effects makes it possible to show a flurry of different ways that you can bet on rushing out of the device and then the message – there are 200+ ways to place a bet at this gambling major’s mobile offering. And the simplicity of the whole process is showcased in about 3 seconds using an example of a football.
The ad is contemporary too: the football stadium takes added significance given that the FIFA World Cup is just around the corner. William Hill is a big player in the gambling industry worldwide and its UK roots are apparent when you visit the website. It is part of the William Hill Group and licensed by the UK Gambling Commission and the Gibraltar Gambling Commissioner. It is a registered IBAS bookmaker whose RNG is tested and certified by Technical Systems Testing.
Mecca Bingo’s Online Bingo Ad
In the world of online bingo one of the biggest players in the world is from UK: Mecca Bingo. Mecca Bingo regularly releases ads on TV as part of its promotional and marketing strategy and attract new players. Their ads are fun and the one we are discussing below fits exactly into this category.
The advertisement is fun and very infectious, mainly because of the track accompanying it, a take-off on the mega-hit Macarena by Los Del Rio. The track in the ad is aptly redone, replacing Macarena with Meccarena. There is everything you would want to see in an ad for an online bingo site – a home setting, a friendly lady with a dog at the laptop, and the right content points to advertise Mecca Bingo’s offerings.
Context setting is done right at the beginning: the lady and her dog are in front of the laptop in the opening scene, and this is followed by a shot of the Mecca Bingo website. The lady starts grooving to the song, and is soon joined by her dog as well. The fun lasts through the ad with people from all walks of life joining them in the dance, and the closing shot is of the daily promotion that Mecca Bingo offers currently, and the tag line of the company.
Mecca Bingo is an award-winning online bingo website that is part of the Rank Group. It is licensed and regulated by the Alderney Gambling Control Commission (AGCC) and the United Kingdom Gambling Commission (UKGC). Along with bingo, you get a cool selection of slots and jackpot games to choose from when you sign up with Mecca Bingo.
The Away Day Footy Fan Ad from Paddy Power
Paddy Power has been known for quite a while now for its fun, quirky and many a time controversial advertisements for television and now, social media. The Away Day Footy Fan ad from this gambling major from the UK is another example of how quirky can be big and how you don’t have to have celebrities all the time to sell for you.
The ad is about a disabled fan who likes singing out loud traveling with his other fans of his team for an away game of football. The initial shots all establish the theme of an away game, the train rolling into a station and the fan along with many others in the team jerseys getting off at the station and heading out to the game. He bursts out into song as he reaches his destination and the lyrics confirm the fact of the away game. The shots thereafter capture the rush of people heading to the stadium and him getting the best seat in the house – by the touchline. Of course the away team wins and all ends well for him.
The theme is ‘best seat in the house’, it seems, and is connected at the end to Paddy Power by one simple line – Paddy Power, you beauty. It is minimalist advertising at its best: fun to watch, quirky by nature and totally effective.
Paddy Power is an Irish bookmaker based out of Dublin. It was launched in 1988 and after a long successful run of 18 years merged with Betfair in February 2016 to become Paddy Power Betfair. The company has numerous gambling products for online gambling fans, including a sports betting, an online casino, online poker and online bingo, among others.